Why lemons, of all things?
The bitterest problems produce the sweetest answers.
We're the team that turns those answers into services.
How we build
madeinlemon finds opportunity in markets that are complex and opaque.
Used car trading, where information is asymmetric and trust is scarce — problems that old methods couldn't solve. That's where we start.
We organize markets with technology, and deliver answers as services.
Start from the problem
The harder the market, the deeper we go
Organize with tech
We make the complex simple
Answer with services
The answer is always a working product
What we've built
Whochoo
Selling Korean used cars to the world.
Whochoo connects sellers directly with global buyers. A B2B platform for Korean used car exports — from bidding to shipping, all in one place through a verified buyer network.
SK V1 Motors
100% verified listings, start at SK V1.
Exclusively featuring cars from Suwon SK V1 Motors dealership. Domestic, imported, electric, and leased vehicles — all with AI-powered recommendations in a trustworthy trading environment.
Brewing the next lemonade.
Real estate auctions, finance apps, and more — solving bigger market problems ahead.
Let's build together
Projects, partnerships, careers — whatever it is, reach out.